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Research papers

Latin America inside out

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Constanza Cilley, Marita Carballo
April 4, 2014
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Citation

Cilley and Carballo (2014a, April 04). Latin America inside out. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/latin-america-inside-out


Research papers

The most effective promotion

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gerard Loosschilder, Juan Andres Tello, Leonardo Solano
Company: SKIM
April 4, 2014
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Citation

Loosschilder, Tello and Solano (2014a, April 04). The most effective promotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion


Research papers

World Cup: Is it a good idea?

When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Nelsom Marangoni, Cristiane Coradi
April 4, 2014
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Citation

Marangoni and Coradi (2014a, April 04). World Cup: Is it a good idea?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/world-cup-is-it-a-good-idea--8129


Research papers

The new multi-screen world

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gonzalo Barbieri, Daniel Finder
Company: Ipsos MRBI
April 4, 2014
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Citation

Barbieri and Finder (2014a, April 04). The new multi-screen world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world


Research papers

Kids of today and tomorrow

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carlos Garcia, Jo McIlvenna
April 4, 2014
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Citation

Garcia and McIlvenna (2014a, April 04). Kids of today and tomorrow. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow